This week, we’ve been discussing the value of a Kickstarter page, and I’ve been trying to make the case to you that Kickstarter page design is a crucial skill that 21st Century Creators need to master.
But just how important is your Kickstarter Page Design?
And is it possible to be successful on Kickstarter without spending much time, energy or effort on your page?
Tomorrow, we’ll do some actual math to tackle the first question, but today, I want to answer the second right now…
Yes.
Yes, you CAN be successful on Kickstarter with a crappy page.
Not only that, you can be WILDLY successful.
In fact, the most successful Comic Book Kickstarter of all time, The Order of the Stick Reprint Drive, which raised over $1.2 million dollars in funding had (no disrespect to creator Rich Burlew) a really lousy Kickstarter page.
That page had:
- No video.
- A busy project image that was illegible small.
- Large walls of text.
- Limited and rather uninspiring visuals.
- Virtually no sense of who the creator is behind the book.
Back on ComixLaunch Session 39, Giles Dawes came on the podcast to share a free tool that he built, Hyperstarter, which any creator can use to scan his or her Kickstarter page to get feedback on what can be improved on the page, as well as an overall score.
Click here to check out Hyperstarter for your projects.
Order of the Stick’s page scores an unimpressive 40 out of a possible 100 on Hyperstarter.
And yet, 5 years later, it still has not been topped in terms of funding on Kickstarter.
But does that mean you shouldn’t try to build one?
The Monkey See, Monkey Do Mistake
What visitors of The Order of the Stick page might miss is the decade of audience building that creator Rich Burlew had engaged in prior to launching his page, and the tremendous amount of good will he’d built up from a large and loyal audience.
If you already have that…
Maybe you can afford to launch with a lack-luster page as well.
(Later this week, I’ll discuss why that’s not a good idea, and how the bigger your audience is going in, the more valuable a great page becomes.)
One of the great things about Kickstarter is that it’s very easy to study other successful projects and what they put on their pages, so that you can model your own from the deconstruction.
But there’s a limit to what you can learn simply by copying other pages.
I don’t know about you, but I want to get everything I can out of all I’ve got…
And that means making the best damn Kickstarter page I can make for any given project.
Because I know that, all other things being equal, a high performing Kickstarter page will:
When you launch your Kickstarter, you’re going to have 30 days to get as many eyeballs as humanly possible on your Kickstarter page…
You’re likely going to be spending a ton of effort to drive those eyeballs to your page, investing time and possibly money in promotion and marketing.
So wouldn’t you want to maximize the return on that effort by making sure your Kickstarter Page (aka Salesman) was optimized for success?
Blueprint Master Class Gold – Kickstarter Critique Example [Video]
I recorded a short video critique for Cody, breaking down what was working and what could be improved.
Grab a Master Class Gold Seat Here.
More on this tomorrow!
Best,
Tyler
P.S. The Kickstarter Page Design Blueprint Master Class enrollment closes in…
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