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After asking nearly 100 creators a few questions about their experience with Kickstarter pages, there was something that stood out to me.
One of the questions I asked had to do with what kind of reaction we hoped our page would stir in potential backers.
Now, the obvious answer would be “they back my project” or they “show me the money!”
That’s what I was expecting… and yes, a few creators said that.
But do you know what the most common response was?
Any guesses?
It was “trust.”
Trust that you truly believe in this project.
Trust that you could deliver on your campaign promises.
Trust that you are a creator worth backing.
And as I was clicking through dozens of failed Kickstarter projects recently, looking for what was missing, it struck me how true that was…
“I don’t think I trust this project.”
Now, trust isn’t something that’s easily earned (not in today’s cynical world) and it’s something that can easily be lost.
And while I know and you know that you are a trust-worthy individual, not everyone who lands on your Kickstarter page will know that.
In fact, most people who find their way to your page probably haven’t made up their minds about you or your project yet.
It’s your Kickstarter Page that’s going to help them make a decision, one way or another.
The way I see it, your Kickstarter page has 3 jobs:
1) Make a prospective backer want your PRODUCT.
2) Make your prospective backer want to connect with YOU or YOUR PROJECT’S GREATER MISSION.
If you can do both of those things, awesome. There’s a good chance this person will back you.
But if you can’t do either, you’re toast.
Because if a prospective backer isn’t interested in what you have to offer (comic, graphic novel, etc.) AND doesn’t want a deeper connection with YOU or the bigger mission or cause that’s driving you, they’re not going support your project.
Doesn’t matter how many stickers, or buttons, or sweet prints you offer… they ain’t backing.
But even if they do want your product or want to support you or the mission your project is related to, they probably still will not back unless your Kickstarter page can also…
3) Make a prospective backer TRUST that you can deliver on your promises.
Great Kickstarter pages do all three things.
The good news…
Any creator can create an effective, eye-catching pro-looking Kickstarter page that includes all the right information in exactly the right sequence to make backers want what their product, want to connect with them and their mission, and trust that they’re good for it… WITHOUT it taking forever to build and even if they don’t have amazing Photoshop skills.
All they need is the right blueprint.
On Saturday, March 18 from 1-4 PM EDT, I’ll be doing a Live Kickstarter Page Design Blueprint Master Class.
In this class, I’m going to give you the step-by-step blueprint I use to create all of my Kickstarter pages in the most efficient way possible.
This class includes my best insight from running 10 successful Kickstarter campaigns, working with dozens of creators on their campaigns, hearing from hundreds of successful creators on the podcast, studying hundreds of pages and crunching data on thousands of campaigns.
Here’s what you’ll get when you sign up:
Discover the Key Elements of an Effective Kickstarter Page That Positions You as a Serious, Passionate, Professional & Trustworthy Creator With a Project Worth Funding.
I will teach you the most important characteristics that separate Kickstarter pages that earn the trust and funding of backers and those that don’t. Kickstarter page design is both and art and a science, and this master class will teach you both, with actionable steps you can apply immediately to your own project.
Learn the 5Ps Formula for Building a Perfect Kickstarter Page Step-By-Step So That Your Page Has Everything it Needs to Succeed.
I will break down each section of a Kickstarter page to its component parts and give you a plug-and-play formula that will work for any launch. You’ll learn what information to include and in what order to prioritize it so that you can maximize the potential of your campaign.
Get the Ultimate Kickstarter Page Design Checklist to Launch With Confidence Every Campaign.
Whether you’re trying to build your first Kickstarter page or you’re a crowdfunding veteran, the key to efficiently creating a polished page that makes backers salivate is having the right page design checklist to follow and knowing how to implement it. Using my newly updated for 2017 Kickstarter Page Design Checklist will ensure your page has everything it needs (and nothing it doesn’t) EVERY TIME YOU LAUNCH!
Fill-In-The-Blank Action Guides That Will Save You Time & Energy Writing Compelling Copy for Your Page.
There’s no need for you to recreate the wheel or start from scratch when it comes to assembling your Kickstarter page. We’ll give you everything you need to craft compelling copy for a winning page in a fraction of the time it’d take you to generate on your own.
Done-For-You Kickstarter Page Image Templates Even the Photoshop-Illiterate Can Use.
Whether you’re a Photoshop whiz or “graphically challenged” I’ll share an editable set of Kickstarter page image templates you can use for your next launch.
And I’ll even show you how to craft outstanding images for your Kickstarter page without ever touching Photoshop!
Time-stamped Video & Audio Recording of the Class So That You Can Refer Back to the Training On Your Own Time.
If you can’t make the live Master Class or if something suddenly comes up forcing you to miss a portion of the broadcast, that’s not a problem at all.
After the Master Class, you’ll receive a time-stamped video & audio recording to watch on your own time if you ever need a refresher in the future.
Get Your Kickstarter Page Critiqued Before Your Launch (Master Class Gold-Only)!
The Kickstarter Page Design Blueprint Master Class will teach you everything you need to craft a winning page on you own…
But even the most experienced creators can benefit immensely from a second set of eyes on their work before they launch.
The problem is that most people you’ll ask for feedback don’t know what they’re looking for, can’t identify when something important is missing from a page, or even if they know something’s not working, they don’t have the experience to say why it isn’t working or how to fix it. As a result, most feedback you’ll receive on your page (if you can get it at all) is superfical at best, and not very helpful.
If you choose to go Gold with your Master Class enrollment, I will personally record a 15-20 minute page critique video for you, telling you specifically what’s working, what’s not, and how to fix it.
Simply send me a preview link to your page the week before you launch and I’ll turn around a personalized video critique within 48 hours.
(Limited: Only 7 Gold Seats available.)
Sign-ups for the Master Class will open on Monday, March 13 and run through Thursday, March 16, or until it’s filled.
I’ll have more details on what’s included in the Kickstarter Page Design Blueprint Master Class, when and where it will take place, the price and promise, etc. on Friday.
Because this is the first time I’m doing this particular class, seats will be limited to keep it manageable, so if you interested, just click the link below and I’ll add you to the high interest list and make sure I reserve enough seats.
Click Here to Get on the Advanced Notice List If You’re Interested in the Master Class
I’m really excited about this Class… Kickstarter Page Design is one of my favorite topics to teach, and it is one of the most important things you can do to maximize the success of your campaign when you launch!
Not interested in hearing any more about the Kickstarter Page Design Master Class? Then just click here and I won’t send you anything more about the Master Class next week.
As always, thanks for your time and attention.
Best,
Tyler
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