You are making a huge mistake when dealing with social Media, You EXPECT it to be have the same way every time. Example: You post similar thing weeks apart and cant figure out why the 1st on got more hits. Well that cause the Internet your posting to is constantly shifting.
Sound odd Right? But it all about how you look at it. I bet you assume the internet is this place where you friend people and gather fans so when you post they see you stuff and share it or sadly just like it ( boo). Now this could work if they are a member of your personal site more so than social media. But still its not that simple. Let me Explain.
2 weeks ago we Posted something and it went Viral ( for us) . We did not post it in out ideal time slot ( the time you know more users are on more on this later) nor did we expect anything special from its performance. But boom off it went.
The next week we posted something we expect to be a viral thing that fell flat. Perfect time and perfect post for it be a Big Thing. But nope.
So what happened?
The Truth is anytime you post you are at the mercy of time and a Wave of information. See as you posts something millions of other people post as well. There is so much content that your post can easily get lost. WORSE is how Social media sites like FACEBOOK and Twitter now imposes Limits on your REACH. READ THIS.
So Balls right?
Now that wave could also Distract your target audience. On Twitter the amount of thing posted is staggering it is estimated that if a person does not see your Post with in 15 minutes of posting it, well than it is lost forever. This means to much of what you posts is at the mercy of an information wave.
Stop looking at the internet as a Puddle you own where you can control the WAVES. Its not. ITS THE FUCKING OCEAN and the WAVES are cause by things you can not see and they will capsizes your Post in seconds.
WOW. Feels like you can’t win right? Not TRUE.
Here is what we have Learned that Can help you.
1 learn when to post. This is the time that your target audience is online the most. The BEST TIMES are when that TA (Target Audience) is traveling to Work or In there End of the DAY. This means 7-9am and 8pm-12am. NOw do not forget coat shits. As an example I am in eastern. I find posting from 7-11 works great and 8pm-3am. This is because a good chuck of my TA are on the West Coast that is 3 hours behind.
2 Make the Title CLEAR . You have seconds to make a impression worth a CLick. Make your titles hit the interest button in the brain Quickly. Make the title something that would grab your attention
3 Make the Art on what you share eye catching. Make Graphics that draw your attention.
4 Add friends to your social media presence and engage with them. Being involved with people means they will be involved with you. If you Treat people like they need to follow you or do not engage with them they will forget who you are.
5 Do not be afraid to try a again in a few days repackaged. If you missed your mark give it a few days slap new graphics on it and try again. TRYING AGAIN could mean success but not trying at all guarantees failure.
6 Limit posting on Saturday and Sunday, and if you do keep it light and Fun. People want the weekends to be fun or at least not top heavy.
7 Do not post while real world event are happening. Posting you new EPIC campaign of Kickstarter right during the presidential DEBATE not a great Idea or during Football Sunday. Again don’t post when the waters of the internet are choppy
and finally
8 Do not post with out thee willingness for it to go unnoticed. EVERY time you hit send do not EXPECT a Viral response. This will discourage you during time where it just does not take despite the right time and perfect post. Understand this is a TOOL to be used and at time yo will have to try again and maybe change something to make it ore appealing. That your JOB keep growing and moving forward.
The internet is an ocean do not get drowned by the swells and always ride the great Waves when you can causes you cant control it but if your mart you can learn to catch the right waves.